It all started at a concert with an obsolete koozie, a cold sweaty cup, and a question, “why hasn’t anyone fixed this?”. Sip Brands founder, Lacie Leatherman decided then and there to change the game with a drink holder that would adjust to insulate any beverage. The very next day she ripped up her favorite can coolie, and started prototyping! It didn’t take long to figure out there was a demand. Patents were filed, then issued, and Sip Brands launched the ZipSip® in 2019.